Crossroads Enterprise Launches Kitchen & Bath Insights: The Industry Leading Voice for the Home Improvement Professional and Consumer Communities.
Fullerton, CA (October 9, 2009) - Crossroads Enterprise, today launches Kitchen & Bath Insights (KBI), an industry premium content site and a natural extension of Webinetry.com, the first-of-its-kind online channel that makes luxury affordable as the only source for fine custom cabinetryon the web. Kitchen & Bath Insights offers exclusive content for home improvement industry executives, independent professionals such as architects, builders, kitchen remodelers, and interior designers, and most importantly, the consumers looking for affordable ways to improve their home and to live better. Everything to do with kitchens and baths, KBI covers a full-spectrum of kitchen and bath industry issues in three distinct and dedicated forums including Industry Insights, HIP_ONE, and Crossroads Edge.
Industry Insights
Industry Insights will pull back the curtains on the kitchen cabinet industry by driving high level discussions about the new online paradigm's that are turning the existing custom kitchen cabinet channels inside out; such as how factory direct communications and product access for consumers are opening improved levels of affordability; and how the Internet and social medias are being leveraged to create new efficiencies, quality and value in the Kitchen & Bath industry. "Industry Insights is learning to navigate in order to accelerate, says Michael Baugus, Crossroads CEO; not merely passing insights, but ones sure to help you navigate the storm or prepare for the upturn". Whether you are an industry executive for a multi-national firm or a small business owner, you will discover the key ingredients necessary to position yourself for success in today's evolving kitchen cabinet industry.
HIP_ONE
HIP_ONE brings into focus the importance and perhaps urgency for Home Improvement Professionals to harness the power of the Internet to get the Online Edge. More than heightening awareness, in today's fast-changing world, more voices with powerful ideas are needed and HIP_ONE is poised to capture and share those different perspectives from actual on-the-ground actions. HIP_ONE will encompass subjects critical for Home Improvement Professionals to achieve success Online today while opening debate on emerging strategies like Social Medias sites Twitter and Facebook. HIP_ONE blog biographies are well-suited to provide the thought leadership as well as foster the collective knowledge of Home Improvement Professionals so everyone can benefit from the rare commodity of actionable intelligence and get the competitive edge in the most critical marketplace today - Online.
Crossroads Edge
The Crossroads Edge brings together for consumers information on how to access its furniture-grade collection of traditional and contemporary cabinetry-beginning with its Flagship Legend Designer Series and European inspired Beyond Series-all at factory direct prices 40-50% below semi-custom products typical of home centers; how to get assistance and have an enjoyable experience with Crossroads' home improvement professional service network (CPN); and finally, to discover Webinetry.com, the first and only online source specializing in making luxury affordable for fine custom cabinetry. Providing ongoing content for consumer education, Crossroads Edge is an apt tour guide helping Webinetry.com fulfill its mission to create a greater user-experience and new era in the way today's American consumer can research, preview, budget, and finalize their cabinet purchasing decisions.
Kitchen & Bath Insights is headlined by Michael Baugus, Crossroads' CEO and a distinguished industry channel veteran of more than 30 years. He has focused his career on successfully transforming the industry channel architecture through several business cycles. Also contributing weekly posts that are forward thinking and a bit controversial are James Aitchison, a highly regarded online marketing practitioner and consultant; and blogging in-style, Robert Nance with 20 years of marketing experience in the home improvement sector. KBI also plans to regularly feature guest bloggers and contributors who will join or lead the conversation to share their perspectives, specialized knowledge and experience.
Kitchen & Bath Insights is the first of its kind informational channel dedicated to the progressive ideas that are bringing the past due transformation to the home improvement industry. As the virtual hotspot for everything to do with kitchen and baths, Kitchen & Bath Insights clearly intends to improve homes and lives, not only with affordable luxury, but with education, opportunity, and innovation for the benefit of everyone. You can join the conversation today at http://kbi.webinetry.com.
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ABOUT CROSSROADS ENTERPRISE, INC.
Crossroads Enterprise, Inc. redefines the U.S. cabinet industry by making premium quality, custom cabinetry widely available at greatly reduced prices. Crossroads' solution platform and multi-disciplined team of professionals are dedicated to empowering the home improvement consumer community with superior products at factory direct prices. Webinetry.com is a completely new channel ushering in a new era for the way today's American consumer can research, preview, budget, and finalize their cabinet purchasing decisions online. Crossroads maintains its corporate headquarters in Fullerton, California. For more information, please visit www.webinetry.com.
MEDIA CONTACT:
U.S.A.
Michael Baugus
Crossroads Enterprise, Inc.
michaelb@webinetry.com
PRWeb Release.