COLLABORATION NOW! Home Improvement Professionals Come Together with Factory Direct Kitchen Cabinets to Create the Winning Formula
Commerce is indeed at a crossroads, and effective collaboration is an imperative for any business to thrive today.
The global economy has brought significantly accelerated market conditions where the competitive climate is no longer simply one company competing against another, but a company and its supply chain partners competing against the other company and their supply chain partners.
If you are an independent home improvement professional, it is imperative that you are leveraging your competitive advantage by regularly monitoring the condition of your partnering strategy and development.
These new forms of a partnerships focus on leveraging the unique strengths of each company to (a) expand markets and market entry points, (c) effect price by driving higher business volumes and operating efficiencies, and (c) improve customer satisfaction with added-value information.
This last point is of particular interest to us; at Crossroads, we provide built-to-order factory direct kitchen cabinets while relying on home improvement professionals such as interior designers, remodelers, builders, architects, and contractors, to enhance our offering by providing specialized services to kitchen cabinet or remodeling consumers on request. Together, Crossroads CPN Program promotes a disciplined project management process that encourages teamwork, collaboration, and processes that are all mutually focused on one common goal shared by all contributors, delivering superior customer experiences.
Rising to the Challenge
Deliver added-value information to support superior customer experiences does not happen without a strong communications platform. In a recent post, I outlined another imperative for success which stated that “in order to achieve service leadership, you must have an obsessive focus on all information surrounding the customer at all contact points”. What about the challenges?
In a recent survey, 42 percent of business executives said that collaborative relationships and market differentiation strategies were one of the biggest business challenges they face. Additionally, industry analysts claim that between 30 and 60 percent of information is inaccurate by the time it reaches the retail level. Certainly, it takes leadership to address these issues and to create synergy with partners all contributing to a customer-focused solution.
With the advent of the Internet, one would assume that this ideal would be easier to realize. The Internet, when viewed as a big free network, offers communications capabilities unheard of ten years ago. Technology isn’t the issue here, management policy is. One over arching collaboration principle for you to take away from reading this post is to “partner with those firms that have a management policy for partners to collaborate on equal footing”.
I personally invite you to join the CPN Network and discover the power and profitability of the Crossroads’ Program! At the heart of the program is a business environment that fosters collaboration and a winning customer value proposition to make luxury affordable and within reach of the average citizen. As a partner, you will help bring fine cabinetry, currently available only to the affluent, to the great multitude of American families.
Dedicated exclusively to the success of America’s Home Improvement Professional, your business will reach new heights when you join the Crossroads’ team.
Michael Baugus
Crossroads CEO