"Foreverism" Part 4, final installment: Creating Custom Cabinet Customers for Life as “Nowism” Goes Mobile!
Imagine thinking that the personal computer is too slow.
In our previous post where I introduced “Nowism”, we discussed how the Internet is ushering in a cultural phenomenon where everyone wants their needs and wishes satisfied, and Now! Those companies intent on creating
custom cabinet customers for life should have grasped by now from this series that whether you deliver now or not, they will let everyone they are connected to know about it. Anything that gets in the way of this movement, okay obsession, is rightfully paranoid in that many forces are aligned to remove them from existence or at least any dependence upon them. Ironically on the target list, it is the personal computer with high-speed Internet access that does not always satisfy the appetite for needs wanting to be met instantly and seamlessly.
Why? It’s logical, because you cannot always take your personal computer ‘or Internet access with you. Now consider that this online world is going mobile and that Internet-capable mobile device purchases have now surpassed personal computers, portable and desktop. No longer hindered by a computer tied to a data line or hot spot, consumers are quickly becoming tied to each other through their phones and the connected world is becoming 24/7 worldwide.
I just received a report that even
Click-to-Call in Ads on Mobile Devices with Google Adwords is coming soon. Still think you can ignore this trend?
Commerce thrives on mobile “Nowism” and the all new
M-Commerce trend is at a point in the adoption cycle that many marketers will find strikingly familiar. As referenced by Practical Commerce in an article titled
‘Mobile Commerce is Coming’, the large-scale consulting and market research firm Deloitte, offered some helpful insights for merchants following the holiday shopping season on where Americans are heading with regard to mobile devices. According to
The 2009 Deloitte report, 19 percent of the 10,000 consumers surveyed said they planned to use a mobile phone to assist in their holiday shopping. But only a quarter of that percentage said they would use their mobile phone to actually make a purchase.
This is the familiar part of the trend that we better not miss, as many did the last time around, when it was the personal computer that many began researching, at first, before crossing the bridge to purchasing. Right on cue, the majority of the mobile users surveyed said they would use their mobile devices for researching products, prices and store locations. Once again, there will be a bridge built “perhaps more rapidly this time” from where some are comfortable buying now while others are still wary until they have time to get more comfortable with the idea.
The smart phone and the thousands of “apps” available for today’s consumer is increasingly allowing them to quickly research an item, comparison shop and buy while on the go, at any time of the day or night at the never closed online world of today’s worldwide web. If that doesn’t get your attention and inspire you to find a way to join the fray, then you truly are a dinosaur destined for extinction.
Make no mistake about it; mobile merchants will continue to strengthen this bridge by achieving mobile optimization with enhanced mobile security while “apps” creators facilitate processes of all kinds. As I have stressed in other posts, the kitchen cabinet industry has been very slow to adopt the Internet. If you are in this proud field, and particularly if you service
custom kitchen cabinets consumers who rely on having more
information and specialized knowledge at critical times, let someone else be the devil’s advocate this time.
The Nowism trend is as big a trend as there is. While the momentum has been accelerating for years now, consumer enthusiasm and technology are combining in compelling ways that demand businesses to embrace the wild world of real-time marketing, sales and service to the hungry denizens of “Nowism”.
What ways can you think of that companies and marketers can embrace and demonstrate this trend?