Kitchen & Bath Industry Insights

Crossroads Provides '2010 Stimulus Package' for Custom Cabinets

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With the powerful trend of families remodeling as a result of deciding to remain longer periods of time in their home, the kitchen and bath remodeling industry has been one of the few really bright spots in home improvement since the recession began. Nevertheless, long standing paradigms still govern much of how consumers select and buy custom cabinets.

In reality, kitchen cabinet consumers for far too long have been underserved with limited ‘real choices’ that ultimately force them to either compromise on quality or design and purchase a stock or semi-custom cabinet product in order to attain affordability; or, as only the privileged few have been able to do, make a dramatic compromise on price and spend a fortune to have everything they want fully customized to their wishes.

As this gap in confidence for current offerings continued to widen or at least became more illuminated as a result of a struggling economy, Crossroads decided to take on this challenge head on and find a workable solution that would fill this void in consumer satisfaction. Redefining the U. S. cabinet industry itself, we really set out to empower consumers with a new paradigm that when it came to quality ‘more really meant a lot more’, and when it came to price, ‘less really meant a whole lot less’.

We had three big milestones to achieve in order to make premium quality, custom cabinetry widely available at greatly reduced prices:

1.    Create a brand new class of customization with Crossroads Custom Cabinetry where the highest level in luxury features like solid maple dovetail drawers that fully extend, Blum soft-close hardware, and custom luxury finishes are all standard.

2.    Forgo reliance on the intermediary channels like distributors and kitchen dealers to allow consumers to buy factory direct kitchen cabinets and avoid paying retail for their cabinetry.

3.    Bridge the communication and service gap between the factory and consumers with Webinetry.com where everyone can come together to preview, select and purchase their fine custom cabinetry, all while having an outstanding experience.

Altogether, Crossroads strives to realize the concept of the Empowered Consumer. I invite you to share with us your thoughts on how we can do even better.