The 10x10 for custom cabinets: Part 3: Crossroads Virtual Kitchen (CVK): Crowned The New Pricing Unit for the Kitchen Cabinet Industry!
In order to set conditions where all could agree on the reasoning and need for change, I have discussed in two previous posts, the history of the 10 X 10 sample kitchen and how it simply fails with a litany of shortcomings as a reliable pricing unit for custom cabinets. Providing no real value aside from empowering retail establishments with an effective advertising gimmick, the 10 X 10 has proven to be a great disservice to the home improvement consumer for too long.
A Better Way Has Arrived
Finally, Crossroads Virtual Kitchen (CVK) is well on its way to establishing a reliable pricing unit for the kitchen cabinet industry helping it to transform into an Internet savvy industry poised for healthy growth and success in the new millennium. As consumers increasingly discover smart and convenient ways to budget for their homes with CVK while being empowered to bypass the expensive multi-layered dealer and home center channels, their confidence to invest in their homes will once again be ignited.
What Makes CVK Different?
Crossroads has created CVK to actually contain the typical amount of cabinets found in today’s average kitchen but more importantly includes drawer base cabinets, a tall oven cabinet, refrigerator panels, 24” deep wall cabinet above the refrigerator and functional corner cabinets. It includes a large crown moulding, light valance moulding and finished toe kick to trim out the installation properly. The overall cabinet heights are 90” instead of 84”. The goal was to create a price sample that is representative of a real world kitchen and still have the ability to compare different door styles, wood species and finishes to gain insight into the relative price differentials.
Serving the needs of the consumer, Crossroads CVK allows them to make informed conclusions for their home remodel and is indeed unique today as it:
- Provides a reliable pricing unit and budgeting tool for fine cabinetry.
- Is based on cabinetry estimated in the real world for actual sized American kitchens.
- Includes items that are critical to meeting requirements for your kitchen’s safety and functionality.
- Doesn’t demand costly add-ons as essential items are added; not to mention upgrades.
- Enhances affordability for amenity items on your wish list.
Also included in CVK on selected styles are values added at no cost for premium finish options including glazing, burnishing, hand padding, cow tailing, washed paint, and speck distressing; additionally, on selected designer options, unique physical distressing features reminiscent of antique furniture have been included such as sand through, joint crack, wood splits, worm holes, nicks, corner & edge wear, rock indents rasping, hand rubbed, and worn options.
Ensuring each customer is thoroughly and accurately informed, each CVK option provides a specification chart applicable to the virtual kitchen being viewed detailing the quality and luxury features inherent in each selection along with any applicable premiums and an actual floor plan.
I personally invite you to explore the difference CVK can make for your kitchen remodel and you will realize what many others are, that Crossroads Virtual Kitchen (CVK) is the long awaited, reliable pricing unit for consumers in search of confidence in their custom cabinet shopping experience.
What are your issues, comments, etc. related to kitchen cabinet pricing?