Making the Case: Custom Factory Direct Kitchen Cabinets on the Web.
Throughout history, one of the ways great business leaders have identified where great opportunities could be found, was to look at the things everyone else was saying "it can't be done".
Today, for a factory to be bold enough to bypass the decades long, tried and true, multi-layered channel for the distribution of fine custom cabinetry in order to open up direct access to consumers; and to leverage the Internet to facilitate complete transactions for built-to-order cabinetry-from concept and design through purchasing and aftercare-were two untapped areas of opportunity that exemplified those can't do scenarios.
factory direct kitchen cabinets
Harnessing the Power of the Internet
Thrilled to pick up this gauntlet several years ago, Crossroads Cabinetry is now the first to leverage the Internet as a platform for making available Fine Custom Cabinetry to the Homeowner and Home Improvement Professional alike. To be frank, we had much more incentive and motivation than simply having others not believing it could be done; we realized that in fact, it eventually had to be done as today's Internet savvy consumer were beginning to look for ways to acquire luxurious home interiors in more affordable means. This meant a dramatic paradigm shift was bubbling to the surface where consumers were going to gradually be demanding the cabinet industry to find new ways to improve affordability. It sounds harsh, but for industry veterans the writing was clearly on the wall that layers in the channel, important prior to the Internet, needed the value of their existence to be justified for this new Internet economy.
What Does Fine Custom Cabinetry Factory Direct mean to you and why should you care?
By providing direct access to our factory, Crossroads was able to achieve many advantages and benefits for our customers. In something of a panic reaction to this reality, many online companies are trying to disguise themselves by claiming to offer factory direct kitchen cabinet pricing; yet, they are nothing more than retailers giving a larger discount from their retail margin. Since they are not actually the factory, to remain profitable, they find that they have to make cuts elsewhere in their overhead and unfortunately for the consumer, that is all too often at the expense of their service.
This may explain the reason that most often, these are companies selling ready-to-assemble or stock quality of kitchen cabinets assembled from parts in their warehouse. The selection is limited to parts and styles that are stocked in their warehouse so service requirements and expectations can also be lower. This is where the difference in value for a Homeowner or Home Improvement Professional takes a dramatic and definitive shift to your advantage. Through Webinetry.com, Traditional and Contemporary Fine Custom Cabinetry, is built to your order utilizing the highest quality hardware in eight weeks with a lifetime warranty.
Summary of Factory Direct Benefits Available at Webinetry.com
1. COST:
By eliminating multiple layers of cost normally found in the industry (i.e. distributor/rep, dealer/expensive retail showrooms, commissioned salesperson/designer,), we have made available unbelievable prices for Fine Custom Cabinetry.
2. COMMUNICATION:
Direct communication with the factory enhances speed and clarity to exceed your specific expectations as there are not multiple interpretations of the information in the process.
3. SERVICE:
Direct involvement of factory service representatives ensures fast reaction to issues that may arise and seamless feedback to the factory floor to constantly improve the product and processes.
4. FACTORY REVIEW:
Factory designers intimately familiar with the products are reviewing and editing orders to make sure products are built to specification and are proper for given application. Direct communication of issues enables quick feedback and issue resolution.
5. TOOLS:
Advanced visualization tools online make getting information easy 24/7. Extensive product information and quick pricing/budgeting application conveniently online.
6. CROSSROADS PROFESSIONAL NETWORK (CPN)
Referrals to professional's from the home improvement industry including Interior Designers, Kitchen Designers and General Contractors for those that need more help to facilitate their dream.
Whether you are a confident Internet researcher, shopper or both; or are one of those that believed the day wouldn't arrive where fine custom cabinetry could be researched, selected, designed or applied for an individual kitchen, and purchased with confidence, the time has come for you to take advantage of the factory direct advantages available at Webinetry.com.
Join the Conversation
Get a quick quote on your existing kitchen plans, a complimentary design for your new kitchen and discover the quality of product and factory direct value in price for yourself. You will be glad you did. Or, just weigh in with your comments or questions today.