Sharing New Ways to Thrive for Home Improvement Professionals!

"The Internet revolution waits for no one-no country, no company, and no individual. The key to success in this revolution is harnessing the power of the Internet to gain sustainable competitive advantage and to create value for your customers." -John Chambers, President and CEO, Cisco Systems

When creating HIP_ONE at Crossroads Enterprise, Inc. we realized that compared to many other industries, the kitchen and custom cabinetry industry has been slow to adopt Internet best practices; perhaps due to the complex nature inherent in custom home improvement projects. Having consulted hundreds of firms in strategic online marketing initiatives, I will regularly share what I have learned over the years, as well as glean from the best of the best from other experts, to help home improvement professionals who specialize in various disciplines ranging from architecture and interior design to kitchen and bath remodeling to thrive now and into the future by harnessing the power of the Internet. In other words,help (HIP_ONE)Home Improvement Professionals get the Online Edge!

Everyone can sense that the Internet is rapidly changing the way we live, work and play and the air is buzzing with talk about Social Medias like Twitter and Facebook, Search Engine Optimization, e-commerce, Blogging and Article Marketing. I know that when you are trying to run your home improvement business, (large or small; local, national or international) knowing which activities are right for your business and trying to keep up with the pace online can be overwhelming to say the least. One thing is certain, new skills and knowledge are needed if you expect to thrive; yet, few companies have access to consultation to help sort these challenges out. Arriving right on time, you can get HIP to everthing you're probably already thinking about:

• What is the best way to develop, structure and communicate content to attract full networks of potential consumers shopping online and how to leverage those voices for your brand and business?
  
• How can I be sure which Social Medias will fit within the context of my business and what are the best tools and practices?
  
• How can I reposition my website and deploy search engine or inbound marketing techniques to help drive new business while enhancing service relationships?
  
• What is the best way to transform our online efforts into offline success?

These are just a few of the issues HIP_ONE will be addressing within the business framework of interior designers, architects, kitchen and bath designers and remodelers, and homebuilders. As a result, this blog will help you cut through the clutter and help you learn what tools, technologies, services and opportunities are emerging in this space and how you can develop a winning strategy to employ them successfully-without chasing trends and wasting resources.

Stay tuned!

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James Aitchison Executive Bio.